Who
We are
Who We Are
We build modern and innovative experiences for forward-thinking brands with purpose.
PERSPECTIVE is a studio dedicated to brand experiences. Run by people who each have years of experience in creating works for agencies and brands. We are a multicultural team made of highly creative personalities and driven by the desire to build valuable and meaningful experiences.
We enjoy stepping out of our comfort zone and delivering something new and unseen. We share one vision — injecting passion and know-how into everything the team takes on.
To create remarkably beautiful things that make an impact, shape culture and connect people.
Our history as an agency is still fresh and our drive is to give strong creative ideas the execution they deserve. Paying attention to every detail and always aiming to raise the bar, to scale up and get things done, to collaborate, support and tackle problems fast, to guide you to anticipate what others couldn’t. Okay, after knowing who we are, we have a question for you - How can we help you?
What
We do
What We Do
We transform business through creativity and make it all unforgettable
As a strategic partner, we offer a wide array of creative and strategic services for brands, companies, foundations and other remarkable organisations. We design experiences for brands, whether digital or non-digital, that make a difference and create exciting and meaningful experiences, that differentiate and resonate in today’s consumer-centric, ever changing business environment.
To truly reach people, you first have to understand them. You have to know more than the demographics, buying habits, and budgets tell you. We do whatever it takes to find the insights grounded in human truth and develop our strategy from there, so wherever we take the work, our clients know they’re on the right path to creating real connections with their customers.
Every brand has a story to tell. We bring these stories to life through a connected consumer experience — interactions that create a genuine, meaningful connection between a person and a brand. We do so while acknowledging the changing behaviour of connected audiences and their always-on expectations of connected brands. We use creativity and technology in a way that ensures a brand’s story is consistent and impactful at different touch points.
As the world evolves, we make digital the starting point around which revolve creative, strategy and technology. We craft memorable brand experiences across platforms and channels. We work this way whatever the size of your project, because it works.
How
We do
How we do
A list of services alone serves little purpose, so here’s a few words not on what we do, but on how we do it.
Everything we do starts not just with the brand, but also around your audience. Successful creation starts by asking the right questions, followed by making people talk about it, feel engaged and share.
You may say - “okay, but how?”
Come closer and have a look!
Without a definitive understanding of your audiences, everyone in your company is essentially flying blind, and we know the cost of ignorance can be incredibly high.
Creating awareness via both online and offline channels, offering news-worthy information fostering viral content and influencer application.
Promoting engagement through on-site management and creative planning to garner visitation while creating satisfactory experiences for the audience.
Initiating sharing by means of audience enthusiasm, resulting in the growth of public impressions, ultimately creating a self-supporting brand eco-system.
MEET
THE TEAM
Our Team
We are a multidisciplinary team, innovation focused, made of highly creative personalities, driven by the desire to build valuable and meaningful experiences.
Roberto has over 12 years of agency and consulting experience and has completed major brand identity, design and communications campaigns for a broad range of clients in the airline, automotive, finance, hospitality and telecommunications sectors.
Throughout his career, Roberto has worked in four continents managing studios and project teams at world-class design firms, corporate identity consultancies and advertising agencies, and has a special expertise in handling large-scale, complex visual identity system rollouts.
He has a postgraduate degree in graphic design from the Basel School of Design in Switzerland; he has also taught typography and editorial design at Tokyo’s Tamabi University and the Hong Kong Polytechnic University.
For over 20 years, Simon has produced and delivered some of South East Asia’s most prestigious experiences for celebrated agencies, luxury brands and corporate multinationals. His proven track record of creativity, strategy, vision and communication, with an emphasis on brand messaging speaks for itself.
In the beginning of his career, Simon designed theatre sets and night club interiors before being sought after in South East Asia as a Creative Director for experiences, events and exhibitions throughout the region.
Simon has always taken a keen interest in changing the way people experience their environment. This has made him an expert in creating emotion through experiences that challenge perceptions. Never one to settle for a generic event style, Simon is constantly looking for something new, fresh and original to provide audiences with a truly unique immersive experience.
With over 10 years of experience in experiential marketing, Benjamin has built up his reputation in the industry base on his innovative mindset. He has extensive experience in concept development, show planning, event management and production knowledge. He used to lead the regional automotive team, produce award-winning events for world-class brands across Asia and Europe. Brands he has worked with include Audi, Mercedes, Maserati, UBS, Huawei and etc.
Born and raised in Vancouver, Tusman’s educational background was in the Architectural/Structural Drafting before moving to Hong Kong in 2008 to pursue a career in production and events management.
With over 8 years of experience in event production and product development, Tusman has been responsible for bringing concepts to life for brands like Audi, Disney, TARGET, Tatler Magazine, Clockenflap, Adidas, HSBC, Benefit Cosmetics, Ngong Ping 360, Hong Kong Airport Authorities, Beats by Dre, Shell , The Peninsula, The Parisian and many more.
Batul is a seasoned Marketing Manager with over 8 years of professional experience. With a specialisation in Digital and Growth Marketing, she combines a data-driven and analytical marketing approach with a lot of creativity and helps businesses to establish the right marketing strategy and gain significant growth while aiming for a high customer retention.
Dynamic leader. Fluent in all phases of executive management; leadership, motivation, business development, agency operations, client management, marketing communications, and integrated marketing. Understands that fostering creative people to create amazing work equals satisfied clients and sustainable business growth. Consistent, even-keeled, empathetic, yet firm management style.
Carson’s breadth of career experience spans a wide range of industries, making him an exceptional utility thinker at the discovery phase, diagnosing a company’s or brand’s biggest obstacles to success and offering practical, proven pathways to sustained growth.
When Jim isn't working, he’s either at home in the Chicago Suburbs with his family or on the road with his son’s travel hockey team – the quintessential family man living the American Dream.
PARTNErs
We WORK
With
Partners
These brands aren’t trophies, they are friends we’ve met on our journey.
Whether you’re a multinational world-renowned brand looking for a change or the maker of gourmet dog biscuits looking to break into the market, we want to work with you. Our experience runs the gamut, and we don’t shy away from challenges, big or small. But that said, we have proudly served some of the most famous and influential brands worldwide.
Let’s make
something
